Launched in 2019 by Andreas Steiner, Rier's garments, crafted from responsibly sourced materials, marry functionality with refined minimalism. Steiner draws inspiration from his childhood amidst nature's raw beauty in the Italian Alps, as well as his experience at fashion houses like Prada and Louis Vuitton. Earth tones dominate, reflecting the landscape of South Tyrol, while tailored silhouettes offer versatility from the city to mountain retreats.

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