Founded by brothers Joe and Jeff Foster in England in 1958, Reebok continues a family tradition of making athletic footwear after their grandfather developed one of the first track spikes. In the 80s they took an interest in technology and developed models such as The Pump and The Workout. They also introduced brand ambassadors, most notably basketball players Shaquille O’Neal and Allen Iverson, and started releasing styles for musicians including Jay-Z and 50 Cent. These partnerships led to further special projects, including collaborations with Maison Margiela, Brain Dead and Dime.