Named after his miniature husky, artist and designer Jack Greer founded Iggy NYC in 2016. Born in LA, Jack moved to New York to study at the Pratt Institute. With the tagline ‘do whatever you want’ , the line features screen printed t-shirts and hoodies alongside all-over print jackets and trousers, emblazoned with graphics, drawings and slogans. Instead of look books, Jack creates elaborate collages patching together images of friends and local New Yorkers wearing his designs.