Olly Shinder

Central Saint Martins graduate Olly Shinder is a workwear obsessive and with his eponymous label cleverly challenges the masculine tropes of the genre. Internships at Celine and GmBH followed by a period at Swedish technical workwear specialist Snickers have informed his “luxury utility” style, as he subverts the typical uniform and techwear aesthetic by presenting styles in soft and sensual fabrics.