IDEA

Founded in London by David Owen and Angela Hill, IDEA sources vintage and rare art and photography books. In 2014, the company expanded into publishing, releasing works by Collier Schorr and Willy Vanderperre, along with collaborations with Alasdair McLellan, PRADA, Wim Wenders, and the Davide Sorrenti Estate, among others. Backed by a growing audience, IDEA also offers a range of merch, including the iconic WINONA graphic and more. Their IDEA caps have become especially popular, with best-sellers like the I Don't Work Here cap, available in several colors.