


Founded in 1920 by Adolf 'Adi' Dassler, adidas blends athletic innovation with cultural relevance across sport, music and fashion. Originally known for performance footwear worn by Olympic athletes and football champions, the brand is now equally recognized for lifestyle sneaker icons like the Samba, Gazelle and Superstar. In recent years, adidas has collaborated with a wide range of influential designers and artists — including Wales Bonner, Bad Bunny, Yohji Yamamoto (Y-3), Craig Green and Stone Island — reinterpreting classic silhouettes through a contemporary lens. With a strong presence in both streetwear and high fashion, adidas continues to shape the conversation around sport and style.
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