On

Founded in 2010 in Switzerland, On blends high-performance innovation with a refined, minimalist design language. Originally known for its patented CloudTec® cushioning and lightweight running shoes, the brand quickly gained traction among elite athletes and everyday runners for its distinctive “soft landing, explosive take-off” feel. In recent years, On has expanded beyond the track—collaborating with athletes, designers, and creatives to reimagine technical footwear through a lifestyle lens. With a growing presence in both performance and fashion, On continues to redefine the future of running and movement.