District Vision

Founded in 2014, District Vision blends performance and mindfulness in a range of technical products developed for what they call the "mindful athlete." The brand began with the Keiichi running sunglasses—handmade in Japan and tested by downtown New York runners—marking the start of a collection rooted in Japanese engineering and real-world feedback. Today, District Vision offers high-spec apparel, accessories and sports eyewear with a focus on holistic wellbeing. Alongside product development, the brand runs the Mindful Athlete Program, exploring the connection between mental health and physical performance through talks and guided meditation.