Asics

Founded in Kobe, Japan, in 1949 by Kihachiro Onitsuka, Asics is a global leader in performance footwear. The name stands for Anima Sana In Corpore Sano—“a sound mind in a sound body”—reflecting the brand’s focus on holistic health through sport. Known for innovations like GEL™ cushioning and FlyteFoam™ technology, Asics running shoes such as the GEL-Kayano, GEL-Nimbus and GEL-Lyte III are trusted by athletes worldwide. The Asics SportStyle line brings that same performance legacy into lifestyle sneakers, combining technical features with a modern aesthetic. Recent collaborations with Kiko Kostadinov, OTTO958, JJJJound and Cecilie Bahnsen have introduced Asics to a wider fashion audience.