Swedish fragrance house, UNIFROM, tackles the challenge of making something illusive tangible. Founder Haisam Mohammed’s interest in scents grew from the stairwells of high-rise buildings that are often home to diverse and multicultural communities. Inspired by the smells that gather in these in-between spaces, escaping from behind closed doors, Mohammed is always looking for new mediums to explore and communicate cultural messages. Conceptualised in Stockholm, developed in Paris and made in Grasse, the fragrances are vegan, cruelty-free and alcohol-free.