In 2020, husband and wife (and extreme endurance athletes) Nick and Willamina Martire teamed up with designer Louis-Martin Tremblay with the goal to create the perfect trail running sneaker, resulting in norda. Sustainability is key and the brand has an ethos of durability over disposability. The norda 001 offers a new silhouette as well as comfort and technical innovation, and it has quickly become a hit with trail runners and casual wearers alike.