Nike NOCTA

Launched in 2020, NOCTA sees Nike team up with rapper Drake for a fully fledged sub-brand. With its trident logo and the acronym name a nod to his “nocturnal creative process” the brand is steeped in symbolism from the artist, with garments adorned by hidden quotes and subtle prints. Inspired by the street cultures of England and the suburbs of France, the aesthetics of the apparel is intended as uniforms of comfort and high functionality.