Founded in Boston by British immigrant William J. Riley, New Balance launched as an arch support company before introducing their first pair of sneakers in 1938. With an aim to create athletic footwear that was more comfortable and functional than other brands, the sneakers became popular with baseball teams, tennis players and boxers. Offering Made in USA and Made in UK collections, New Balance continually update classic styles like the 990 and 992 and collaborate with designers and brands.