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Founded in London by David Owen and Angela Hill, IDEA source vintage and rare art and photography books. In 2014, the company began publishing with books by Collier Schorr and Willy Vanderperre. Backed by an ever-growing audience, IDEA launched their apparel line featuring the iconic WINONA graphic together with collaborations with Alasdair McLellan, Wim Wenders and Davide Sorrenti Estate.
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