Asics

Founded in Kobe, Japan, in 1949 by Kihachiro Onitsuka, Asics is one of the leaders in athletic footwear design. An acronym for "Anima Sana In Corpore Sano", translating as "you should pray for a healthy mind in a healthy body" in Latin, the brand's mission was to promote total health and fitness. Innovative gel technology and streamlined designs make Asics the sneaker of choice for runners and walkers, whilst the color combinations and collaborations with designers such as Kiko Kostadinov and AFFIX have introduced them to a new fashion audience.