Polar Skate Co.

Skateboarder Pontus Alv founded Polar Skate Co. in Malmö, Sweden, in 2011. The collection includes t-shirts with custom artwork by Alv and Jacob Ovgren, printed shirts, their signature '93 pants, Big Boy jeans and a selection of accessories. Quality and durability are key and there is a distinctly '90s feel to the designs and shapes.