Maiden Name

Founded in 2019 by Alix Freireich and David Lê, Maiden Name is a New York-based concept store with a multidisciplinary approach. Blurring the lines between art, jewelry and apparel, the project brings together a rotating cast of collaborators—artists, designers and craftspeople—to produce a distinctive mix of contemporary clothing, sculptural accessories and unique objects. The result is a tightly curated offering that feels equal parts gallery and wardrobe.