Levi's

Founded in 1853 by Levi Strauss, Levi’s is an iconic American brand synonymous with denim. Originally developed as durable workwear for miners and laborers, the brand’s 501® jean became a cultural symbol—worn by everyone from cowboys and musicians to skaters and artists. Today, Levi’s continues to blend heritage with innovation, reinterpreting its classic silhouettes through a contemporary lens. Collaborations with Junya Watanabe MAN, Nike, and other global creatives have expanded the brand’s presence in fashion, offering new takes on archival fits and technical design. With deep roots in counterculture and everyday style, Levi’s remains a defining name in denim worldwide.