ERL

Hailing from Venice Beach, ERL is a unisex label with a nostalgic and sentimental feel. Previously a photographer and director, Eli Russell Linnetz has collaborated with the likes of Kanye West, Lady Gaga and Comme des Garcons. He learned to sew whilst making costumes for the opera department at his university and takes design inspiration from his childhood in LA, from the skate culture to the swim team and 90s films. Key styles include bright puffer jackets, patchwork sweaters and printed shirts, alongside accessories and t-shirts, all with a laid back Californian spirit.