adidas

Iconic sneaker manufacturer and sportswear company adidas was founded by Adolf ‘Adi’ Dassler, who began making sports shoes in Germany in 1920. Guided by three principles—to produce the best shoe for the sport, protect athletes from injury, and ensure durability—adidas soon supplied footwear to Olympic gold medalists, tennis champions, and football World Cup winners. While maintaining a focus on athletic innovation, the brand embraced music and fashion, with iconic styles like the Superstar and Gazelle becoming linked to hip hop culture in the 1980s. Today, this crossover continues through collaborations with brands and musicians in both footwear and ready-to-wear collections.