New brand: Noon Goons
This season we're pleased to add Noon Goons to our brand list for Fall / Winter '18. You'll be used to designers pulling from Californian surf culture but Noon Goons is that little bit more authentic with it. All of the brand's products are currently made in Los Angeles and the name is a local phrase for a half assed surfer ... one that turns up to the beach after noon. The first drop includes graphic tees, noteworthy outerwear and a lot more. See it here.